The Disney Cruise Line History

After a nearly decade long partnership with the Premier Cruise Line, Disney found themselves on their own in the cruise industry. They had tried to find new partnerships with Royal Caribbean and Carnival, but with both talks not going anywhere, Disney finally decided to just start their own cruise line, and so The Disney Cruise Line was born.

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In the late 1980s and 90s, when it came to entertainment and vacation ventures, Disneyโ€™s philosophy was that the best approach was to take a crash course in the industry in question and take a try at it themselves. They believed that their methodology to entertainment was unique, and that applying it to these new ventures allowed them to do it โ€œthe Disney way.โ€

For reasons mentioned in the last video, which you should check out before watching this one, Disney simply couldnโ€™t do that with cruises. But as their partnership options ran dry in 1994, Disney was in a much better financial situation compared to a decade prior when they first wanted to get into the industry. So they decided that it was finally time to do what they always did best, which was approach the venture โ€œthe Disney way.โ€

Disney Cruise Vacations, as it was referred to at the time, was announced in May of 1994, but it would over four years before any ships would set sail. Disney decided that instead of buying second-hand ships which cruise lines would sometimes do to build a fleet, they would have two brand new ships built from scratch. Disney was prepared to pay four-hundred million dollars per ship, and they wanted to get off on the right foot so they hired industry veteran Arthur Rodney to lead the venture.

The company would hire Italian shipbuilders Fincantieri to build the two ships while the design would be completed in Norway with the help of Walt Disney Imagineering…

Sources:
โœ๏ธArizona Daily Star
“Disney cruises to Europe are next” (4/9/06)

โœ๏ธFlorida Today
“Disney Cruise Line president dreaming big” (3/11/12)
“Mouse roars in Brevard” (10/6/96)
“Disney delays Magic again” (2/19/98)
“Disney buys Bahamian island for cruise ship stopovers” (2/29/96)
“Disney to sail 2 new super-cruisers to port” (3/20/08)
“Disney postpones maiden voyage” (10/21/97)

โœ๏ธPittsburgh Post Gazatte
“Disney Cruise Line Adds 7-Day Caribbean Itinerary (ad)” – 3/26/00

โœ๏ธPoughkeepsie Journal
“Disney cruises set to begin in 1998” – 8/4/96

โœ๏ธThe Courier Sun
“More Disney ships may be on the way” – 9/9/01

โœ๏ธThe Orlando Sentinel
“Cruise delay sinks plans for shared opening bash” (2/20/98)
“Cruisers left high and dry” (2/20/98)
“Disney close to landing its own island” (2/10/96)
“Disney island to be quiet getaway” (8/18/96)
“Disney-brand cruises: Magic at hefty cost” (6/23/96)
“Disney cruises delayed” (2/19/98)
“Disney Cruise’s purchase of island sails on through” (2/29/96)

โœ๏ธThe Tampa Tribune
“Big name cruises run into delays” (10/25/97)
“On board Disney cruise ships, families are pampered” (2/4/01)

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