Disney’s CMO: Chief Magic Official

It was January of 2008 and Disney was in the midst of their Year of a Million Dreams marketing campaign. As the name of the campaign implies, it involved giving away one million dreams (or prizes) over the course of a year. One of them, done in partnership with CareerBuilder was earning the role of CMO, or Chief Magic Official.

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It was a position, described by Disney, as an ambassador of dreams. The lucky winner of the role would spend the year traveling between Walt Disney World and Disneyland to attend special events. And while the position was obviously not an actual executive role it was actually a paid job. Aside from free airfare, lodging, park tickets, and spending money, the CMO would be compensated on an hourly basis whenever they were sent to one of the parks for an appearance, though the pay wasn’t made public. They were essentially going to be the paid face of the second half of the #YearOfAMillionDreams campaign.


📰Pittsburgh Post-Gazette
“The Magic Kingdom may have job for you” (Jan 16 2008)
“He’s for the magic in him” (Mar 13 2008)
“Local man a finalist for Disney post” (Apr 08 2008)
“Seven Fields man works magic to win Disney job” (Apr 23 2008)

📰The Orlando Sentinel
“One of these 3 men will be Disney’s Chief Magic Official” (Apr 18 2008)
“Votes are in for Disney’s CMO” (Apr 23 2008)

📰Austin American-Statesmen
“Now you really can apply for a dreams-come-true job” (Jan 19 2008)


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